Passionate content marketer with more than ten years experience in content publication and journalism. Creative, agile, and data driven professional with management experience ranging in size, from trailblazing to a full scale project with more than 30 individuals from a wide variety of backgrounds being oversaw and managed.
Publication Portfolio
As a graduate with a journalism major, I began my career in the media and publishing industry in 2010. From radio, print media, online publications, news websites, YouTube, and social networks. After seven years as a journalist, I transitioned to the startup sector, focusing on content marketing, and I've been in the field ever since. Here are some publications that I've had the chance to write or publish:
LummoSHOP blog by Lummo
At Lummo, as part of Marketing/ Demand Generation team, I'm responsible for inbound marketing strategies to build a brand identity and online presence through the creation and dissemination of multimedia content online. This involves developing content strategies, growing an online community, and tracking that community's growth;
Building Lummoshop.co.id blog with 56x organic visit growth in six months.
Maintaining Lummoshop social media with more than 400% impression growth and 3% organic followers growth in six months.
Exploring new content type such as; newsletter, ebook, online talkshow, podcast, and many more for demand generation and thought leadership objective.
Following the company objective shift, I was building the new content marketing strategy for their new product. To increase awareness and as an organic leads channel, our team launched Donut.CX blog, white papers content, and podcast.
Gojek will launch an interactive data storytelling content titled "Gojek Year in Review" every year. The topic in 2020 was A Love Letter, and following the work from home (WFH) policy the theme in 2021 was Warrior from Home. We sent a kaleidoscope, data, and sweet moment that Gojek users shared with us in the previous year via a card on their app homepage, push notification, app inbox, and a newsletter to all Gojek users.
Winning two Silver Awards at the MMA Indonesia Smarties™ Award 2020. We did a data-driven mobile marketing campaign called 'Online to Offline', with Kororo - a leading Japanese confectionery company. The aim was to help Kororo traverse into a new international market, increase sales, brand awareness, and offline traffic.
In 2017 I joined Bukalapak to build BukaReview. My role was building the team, developing content marketing initiatives to drive traffic, engagement, leads, that deliver sales and conversion. To do this I was collaborating across functions and silos to deliver an effective content marketing strategy and editorial plan to met the business objectives. And also, oversees and produce customer engaging content for the company blog, YouTube channel, and social media.
Aside from increasing visitors, the goal of the content marketing strategy was to generate leads for product purchases. To accomplish this, we review the product, personally use it, photograph it, and review it in the form of articles, infographics, and videos. On each page of the articles and videos, we also provide links to purchase the recommended items from Bukalapak.
BukaReview blog content whare I was the writer, model, and producer
BukaPaket video where I was one of the talent
Cewekbanget.idby Kompas Gramedia Magazine
In 2017 short after the closure of the Kawanku magazine and their websites, I was building cewekbanget.id as their editor in chief. My responsibility was developing content strategies, style guidelines, marketing strategy, and representing the brand at social events. Also manage and oversee the content produced for cewekbanget.id website, YouTube, and social media.
Following the launch, we created Digiday, The First Conference to Empower Indonesian Girls In The Digital World. More than 500 participants, bloggers and social media influencers gathered together to enliven this event. I was also one of the key speaker of this event.
Cewekbanget.id Digiday event where I was one of the key speaker
Digiday event video
Kawanku & Kawankumagz.com by Kompas Gramedia Magazine
I start my carrier as a lifestyle reporter for Kawanku magazine in 2009. My main responsibility was to gather news and write engaging articles for our audience. in 2012 I was promoted as their Digital Content Writer, my main role was to create engaging content for the company website. And as a Social Media Specialist, my responsibilities are planning, implementing and monitoring the company's social media strategy in order to increase brand awareness and improve traffic to the website.
In 2013 I was trusted to handle their website and social media as the Digital Content Editor. I was responsible for the strategy, content plan, supervise writers and set deadlines for the website and social media. This followed by my promotion as the magazine Managing Editor in 2016.
Kawanku magazine covers
I also helped with the publication of a few special edition magazines based on my in-depth interviews with relevant celebrities at the time I worked at Kawanku magazine.
Kawanku magazine special editions where I was the main writer
Belia by Pikiran Rakyat
Since 2004, Belia as a part of Pikiran Rakyat newspaper has been trying to encourage teens in Bandung and West Java to read and write again for more than ten years. Encouraging children in middle and high school to read more, to be more concerned about their environment, and to have more empathy for a variety of things. Adding interesting teen profiles to motivate readers. reviewing current events, including how to handle bullying, also known as bullying, changes to the new student admissions system, new student admissions, and fascinating online content.
As one of their journalist, my responsibility was researching possible story topics and interviewing people to gather related information and write articles for Belia.
